TED Talks Daily

Why great leaders take humor seriously | Jennifer Aaker and Naomi Bagdonas

Apr 12, 2024
Discover how humor boosts leadership effectiveness and workplace dynamics. Behavioral scientist Jennifer Aaker and strategist Naomi Bagdonas reveal why laughter is crucial for building strong connections and fostering creativity. They share anecdotes, including a notable conversation with Madeleine Albright, showcasing humor’s ability to transform serious discussions. The power of humor isn't just for a laugh—it's linked to resilience and joy, making it a teachable skill everyone can embrace.
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INSIGHT

Humor's Importance and Decline

  • Humor is an underappreciated asset at work, offering benefits like increased motivation and bonding.
  • People laugh less after entering the workforce, highlighting a decline in humor in professional settings.
ANECDOTE

Connor's Virtual Offsite Humor

  • Connor, a CEO, used humor during a virtual offsite to ease tension and connect with his team.
  • He pretended to Google inspirational CEO quotes, creating a moment of levity during a stressful time.
INSIGHT

Benefits of Humor in Leadership and Sales

  • Leaders with humor are seen as more motivating and foster more bonded, creative teams.
  • Humor also boosts sales; even a bad joke can increase people's willingness to pay.
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