
Property Management Business 66. 2026 Rental Market Preview Part 1 - What to Expect with Jesse Lederman of Zelman
Dec 30, 2025
Jesse Lederman, Chief Financial Analyst at Zelman, shares insightful predictions about the 2026 rental market. They discuss the rise of accidental landlords who choose to rent rather than sell, driven by low mortgage rates. Jesse explains why new move-in rent growth has turned negative and the geographical variations affecting the market. He highlights the importance of aligning rents with wage growth and prepares property managers to confidently communicate these trends to homeowners entering a shifting landscape.
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Large, Representative Single-Family Sample
- Zelman's survey captures several hundred thousand single-family rental units and represents a large share of institutional SFR data.
- This makes their monthly reports highly relevant for property managers explaining market trends to owners.
Accidental Landlords Adding Supply
- Operators report a growing wave of "accidental landlords" who keep low-rate homes and rent them instead of selling.
- That incremental rental supply is creating measurable supply pressure in many markets.
Low Locked-In Mortgage Rates Matter
- Over half of homeowners hold mortgage rates at or below ~4%, making them reluctant to sell and give up low payments.
- That creates a structural pool of potential rental supply when those owners relocate or delist homes.
