

Episode #113 Would You Trust AI to Sell for You? ft. Frank Sondors
Outbound isn’t dead. Bad outbound is.
In this episode, Salesforge CEO Frank Sondors shows how AI-native infrastructure lets lean teams beat bloated orgs—without spamming and without hiring sprees.
What you’ll learn:
• The real blocker in outbound: deliverability, not personalization—and how superior targeting revives reply rates
• Why AI means you don’t need 10 reps to hit $10M—and where humans still win
• The GTM “blend”: humans + agents in one stack (and how to A/B your team vs. agents)
• Where current stacks add drag (email IPs, sequencing, manual ops) and how to fix it
• Clean data → good AI: orchestration, context, and self-labeling to avoid “garbage in”
• Compliance reality check: what agents can/can’t do across email, LinkedIn, calling
• The 24-month outlook: agent-to-agent negotiations, procurement bots, and the new SDR
Follow Frank:
https://www.linkedin.com/in/franksondors
PS - huge shout out to Sendoso for sponsoring our show.
We could not do this without you.
See how Sendoso can help increase pipeline, ROI, and customer retention.
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