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Social Media Marketing Talk Show
Facebook Updates: Profile Connections, Ads, Reels, and More
Aug 26, 2024
In this engaging discussion, social media marketing expert Jerry Potter unpacks the latest Facebook updates. He highlights new advertising tools that integrate discounts and delves into the ethical implications of AI-driven personalized ads. Potter shares insights on recent changes in ad management and optimizes strategies for existing campaigns. He also reveals exciting features for Facebook Reels and discusses improvements in the Meta Business Suite, alongside updates on Threads and new educational resources for creators.
13:41
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Quick takeaways
- Facebook's integration of AI in ad offers aims to enhance performance but raises concerns about ethical pricing disparities among users.
- The removal of detailed targeting exclusions in Facebook ads necessitates marketers to adapt their strategies and focus on ongoing compliance.
Deep dives
Innovative Facebook Offers
Facebook has introduced a revamped system for Facebook offers, integrating artificial intelligence to enhance ad performance. Marketers can now add promotional discounts directly to their ads, which Facebook will automatically apply to users deemed likely to respond positively to such offers. This feature raises ethical questions about potential price discrepancies among customers who view the same ad but receive different discounts. Overall, this advancement highlights the potential for AI to optimize advertising strategies and improve engagement with target audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode