The Revenue Formula Here's how AI is changing sales (With Kyle Coleman)
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Aug 22, 2024 
In this discussion, Kyle Coleman, CMO at copy.ai, dives into the evolving role of AI in sales. He challenges the notion that AI will replace sales teams, emphasizing the need for human interaction. The conversation explores how AI enhances Sales Development Representatives' efficiency, improves customer engagement through personalized email strategies, and offers insights for customer success. Kyle also highlights the importance of a strategic approach to AI adoption in sales, navigating both its benefits and potential pitfalls.
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Dog Runs Through House During Intro
- Kyle and hosts open with playful parenting and dog stories to warm the conversation.
- The banter establishes a casual, relatable tone before discussing AI in sales.
Measure Win Rate, Not Just Meetings
- Prioritize booking the right meetings with the right people over raw meeting counts.
- Measure down-funnel metrics like win rate, since small win-rate gains beat top-of-funnel volume.
Turn Your Content Pile Into Custom Assets
- Use AI to index and synthesize large content libraries into on-demand, custom assets for reps.
- Let reps generate bespoke case studies and collateral quickly from a central corpus.