two & a half gamers 🎯 Mobile Ad Monetization Checklist: From Soft Launch to Scale by Felix Braberg
This episode is a crash course in launching ads the right way.
Not theory. Not “best practices”. But what actually matters when you go from zero ads to meaningful ad LTV.
Felix walks through:
How to think about ads during soft launch
Which metrics actually matter early
When Unity-only is good enough (and when it’s not)
How to choose mediation without overthinking it
Which ad networks are worth integrating first
Why AdApp-ads.txt is non-optional
And the most ignored problem in monetization: aggressive end cards killing retention
This is the episode you wish you watched before shipping ads.
Get our MERCH NOW: 25gamers.com/shop
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 — Intro & who this episode is for
00:45 — How to think about ads in soft launch
02:20 — Why Unity-only is fine early
03:40 — The only ad metrics that matter
05:10 — Rewarded video benchmarks
06:30 — Interstitials, risk, and retention
07:45 — Why banners are dying
09:00 — Choosing a mediation platform
11:10 — Which ad networks to integrate first
13:00 — AdApp-ads.txt explained
15:00 — End cards, parity, and retention damage
16:10 — Final checklist & closing
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai