Biju Ashokan, CEO of Radius Agent: $19 Million Raised to Power the The Real Estate Agent of the Future

In today's episode of Category Visionaries, we speak with Biju Ashokan, CEO of Radius Agent, a real estate tech platform that’s raised over $19 Million in funding, about why it’s time real estate had access to the tech solutions making waves in other parts of our economy, and Radius Agent plans to be the catalyst for the transformation. Essentially a ‘shopify’ for real estate to make it simpler, safer and more efficient, from humble beginnings as a social media platform to its current iteration as a rapidly-expanding tech startup, Radius Agent has been developing solutions specifically tailored to the needs of its customers.

We also spoke about Biju’s previous proptech startup, why Radius’ social media-first strategy helped it build, and organic community and save significant resources on outbound marketing, and why knowing the profile of your potential clients is absolutely critical to building a market-ready product.

Topics Discussed:

• The current state of the real estate market and why Biju is sure things will soon bounce back stronger than before
• Why challenging times can provide critical opportunities for transformation-friendly tech startups, and how Radius Agent is planning to take advantage of the change they’re now helping to drive.
• How estate agents benefit from a comprehensive solution-based software toolkit, giving them more time to focus on what they do best
• How a social media-first approach built an organic community for Radius, and how they can now leverage that as a way of reducing marketing costs
• Why a careful profile of potential customers is critical for developing marketable solutions that answer real-world problems
• Biju’s key principles for running his business, where he learned them, and what others can learn from them moving forward.

Favorite book: 

Leading: Learning from Life and My Years at Manchester United