On January 7th, GMH Hotels returns with one of the show’s annual traditions 🔮Sarah Dandashy and Steve Turk share their predictions for 2026, breaking down what they expect to shape the hotel industry in the year ahead.

From demand and pricing to labor, loyalty, technology, and guest experience, they lay out the trends they believe will matter most — and the assumptions worth questioning as the year unfolds.

This episode sets the foundation for the months ahead, giving hoteliers and industry leaders a clear view of what to watch, prepare for, and revisit as 2026 takes shape.

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332- Il “pericolo di essere se stessi”: perché la nostra personalità si auto-conferma?