The B2B Playbook #175: How to Master 'Video First' Marketing for Massive B2B Growth
We all know video content works, but are you really leveraging it to its full potential?
In this episode, we're joined by Lindsay McGuire from Goldcast to share an actionable strategy called "Video First Distribution"—designed specifically for small B2B teams to punch way above their weight.
Lindsay dives deep into how and why video effectively captures mindshare, engages your audience authentically, and drives significant business results.
We’ll share how to easily repurpose existing videos to amplify your campaigns and even reveal the exact LinkedIn strategy that landed a 35% conversion rate—without any extra spend!
Tune in and learn:
+ Why capturing mindshare with video sets you up for long-term success
+ Easy ways to repurpose your existing videos into fresh content
+ How to run high-conversion campaigns using video on LinkedIn
This episode is a must-watch for marketers who want to cut through the noise, engage their audience authentically, and maximize ROI from existing video assets.
-----------------------------------------------------
🧑🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses
SUBSCRIBE to our channel: / @theb2bplaybook
SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/
GET the latest CONTENT: https://theb2bplaybook.com/
-----------------------------------------------------
00:00 Every Campaign Needs Video—Here's Why
02:10 Meet Lindsay McGuire from Goldcast
05:00 Why Mindshare Matters for Your Brand
08:17 Why Video is Essential for B2B Marketing
11:07 What "Video First" Distribution Actually Means
13:22 The Untapped Power of Webinars
16:13 How to Repurpose Existing Videos Effectively
19:14 The Simplest Short Form Video Formats You Can Use Now
21:21 Easy Product Release Videos That Convert
24:00 How to Leverage Employee Videos to Go Viral
27:51 The LinkedIn Video Play that Achieved 35% Conversion
30:10 Simple Ways to Optimize Videos for LinkedIn
32:02 Creating Controversial Clips to Stop the Scroll
34:05 How to Quickly Find Your Best Clips with AI
36:00 Key Takeaways & Next Steps
-----------------------------------------------------
👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bplaybook.com/demand-gen...
S07 E175 - The B2B Playbook
#demandgeneration #demandgen
#b2bmarketing #linkedinads #b2b #b2bmarketing #b2bvideo