The PricePlow Podcast #177: GNC Franchisees Laura Dalton, Eric Miller, Benny Farzad, and Mona Bailey with MuscleTech Innovation from Raza Bashir
In the grand finale of our 2025 GNC Global Conference coverage, Mike and Ben deliver a comprehensive three-part episode that captures the full spectrum of the supplement retail ecosystem. From seasoned franchisees with decades of frontline experience to cutting-edge product innovation from MuscleTech, this conversation showcases why the supplement industry thrives on authentic relationships and genuine innovation.
- Part 1 features powerhouse franchisees Eric Miller (33 years, Philadelphia market), Benny Farzad (14 years, Dallas-Fort Worth), and Laura Dalton (23 years, Raleigh, North Carolina) sharing their insights on what makes successful supplement brands and how social media has transformed consumer education.
- Part 2 shifts to Florida franchisee Mona Bailey and Nutralabz Chief Revenue Officer Ben Benedict discussing regional market trends and the GR8 Lifestyle product experience.
- Part 3 concludes with MuscleTech’s Raza Bashir providing exclusive previews of revolutionary effervescent technology and upcoming innovations that have him more excited than ever in his 17-year career.
This episode perfectly encapsulates the community-over-competition mentality that defines the modern supplement industry, demonstrating how authentic partnerships between brands, retailers, and consumers create sustainable success. Special thanks to Nutralabz for hosting us at their booth and facilitating these incredible conversations.
https://blog.priceplow.com/podcast/gnc-global-conference-franchisees-177
Video: GNC Global Conference Finale – The Complete Industry Perspective
https://www.youtube.com/watch?v=MIv2s9AEB6A
Detailed Show Notes: From Retail Floors to R&D Labs
- (0:00) – Introductions: The Frontline Franchisees
- (2:30) – The Three Pillars of Brand Success
- (5:00) – Social Media’s Impact on Consumer Education
- (8:15) – Early Access and Exclusive Partnerships
- (9:30) – GR8 Lifestyle and Basic Supplements Performance
- (12:00) – The Personal Touch: Community Integration and Customer Service
- (14:30) – The Evolution of Creatine Acceptance
- (16:00) – Essential Supplement Recommendations
- (18:00) – Part 2: Florida Franchise Success with Mona Bailey
- (21:30) – Regional Market Dynamics: Florida vs. Other Markets
- (24:00) – GR8 Lifestyle Products: Mona’s Experience
- (27:30) – Creatine Education and Women’s Market Expansion
- (31:00) – Upcoming GR8 Product Preview
- (34:00) – Part 3: MuscleTech Innovation with Raza Bashir
- (37:30) – EFF’N Creatine: Revolutionary Effervescent Technology
- (42:00) – Flavor Science and Technical Innovation
- (45:30) – EuphoriQ V2: Strategic Yohimbe Integration
- (50:30) – Future Innovation Preview: Peptides and Beyond
- (54:00) – Industry Collaboration and Community Building
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