Business Wars TikTok vs Instagram | Codename | 1
Nov 30, 2020
In a battle for social media supremacy, the origins of Instagram are revealed, from a struggling app in Mexico to a game-changer in photo sharing. TikTok's revolutionary algorithm starts taking shape in Beijing, feeding users exactly what they want. Challenges arise as TikTok navigates its ties to China's regulations while competing fiercely with Instagram. As both platforms evolve, the rivalry intensifies, and the shift towards video content brings new strategic moves from their founders, setting the stage for a dramatic showdown.
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TikTok and Hong Kong Protests
- During the 2019 Hong Kong protests, a video of an arrest was shared on TikTok.
- However, the video never surfaced due to ByteDance's content monitoring, highlighting the platform's complex relationship with the Chinese government.
Instagram's Birth
- Kevin Systrom, while on vacation, conceived the idea of adding filters to his failing app, Bourbon, after his girlfriend noted her reluctance to post unfiltered photos.
- This led to the creation of X-Pro2, the first Instagram filter, and the platform's focus on visually appealing photos.
Instagram's Launch
- Systrom and Krieger launched Instagram in October 2010, experiencing rapid initial downloads thanks to early adopters like Jack Dorsey.
- The app's open network and Twitter-like functionality contributed to its early success.