Life and Art from FT Weekend
What young wine drinkers want
Mar 4, 2024
Delving into the growing trend of wines appealing to young drinkers, the podcast explores the rise of natural, organic, and biodynamic wines. The focus is on the producers' stories over traditional aspects like region or grapes. The discussion includes the surge in popularity of pét nats, skin-contact wines, and chilled reds among the younger generation, prompting a shift in the wine market.
20:55
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Quick takeaways
- Young wine drinkers prefer experimental, sustainable styles like petnats and orange wines.
- Consumers seek wine with engaging narratives and ethical practices, prioritizing authenticity and supporting socially responsible wineries.
Deep dives
Emerging Trends in Wine Drinking Habits Among Younger Drinkers
Younger generations are embracing experimentation with various wine styles and production methods, showing a preference for sustainability and engaging narratives. This trend contrasts with older generations who stick to traditional wine choices. Wine writer Hannah Crosby highlights the popularity of petnats, orange wines, and chilled reds among younger drinkers, emphasizing the importance of exploring diverse wine options.
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