Life and Art from FT Weekend

What young wine drinkers want

Mar 4, 2024
Delving into the growing trend of wines appealing to young drinkers, the podcast explores the rise of natural, organic, and biodynamic wines. The focus is on the producers' stories over traditional aspects like region or grapes. The discussion includes the surge in popularity of pét nats, skin-contact wines, and chilled reds among the younger generation, prompting a shift in the wine market.
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