Exploring the Trends in Young Drinkers' Wine Preferences

The chapter delves into the emerging trends in young drinkers' wine preferences, focusing on the popularity of petnat, orange wines, and chilled reds. It highlights the shift towards sustainability, narrative-driven wines, and the willingness to experiment with different styles among gen Z and millennials. The conversation also touches on the trend of valuing wines for immediate consumption and the rising interest in ethical and socially aligned practices in wineries.

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