Entrepreneur Conundrum House on Fire Marketing: How to Stop Being a “Best Kept Secret” with Prima Jope
Show Notes
- Prima’s pivot + origin — Moving from engineering and retail to online work; COVID as the “house on fire” moment that forced reinvention.
- “Best Kept Secret” diagnosis — It’s not lack of skill; it’s talking about what the market doesn’t urgently care about.
- House on Fire Marketing — Identify activation points (urgent, can’t-wait problems), show up with a “fire extinguisher,” then demonstrate and invite.
- Leads vs Buyers — Why “leads” can be someday/never; focus on buyer intent to shorten time-to-trust and time-to-cash.
- Conviction > tactics — Self-leadership, integrity, and inner work as the engine behind strategy.
- Seasons, silence, and signal — Reducing noise to hear divine guidance; living on your terms, not chasing balance myths.
- Revenue rhythm — Structuring offers (6–24 months) so $2K days come from today’s sales + tomorrow’s recurring.
- Resources
- Guest: Facebook @primajope | IG @prima_jope | YT (link above) | the2kClientsystem.com
- Show: entrepreneurconundrum.com/primajope
- https://www.skool.com/theworldsbestkeptsecretorbit/about
- Guest: Facebook @primajope | IG @prima_jope | YT (link above) | the2kClientsystem.com
Key Questions
(01:34) How did you get to be where you are today?
(11:12) Who is your ideal client?
(12:16) How do you get in front of them?
(13:25) What are a couple of big goals that you have in the next year or two?
(14:05) You have mentioned before in other areas, you don't have a buyer problem, you have a buyer identification problem. Can you expand on that a little bit.
(23:02) So what do you do to make sure that you're in a quiet space or however, so that you can hear those little promptings?
(27:47) Do you feel like you have a really good work-life balance?
(30:28) What's the best advice that you have ever received?
(32:31) What's the best advice you've ever given?
(34:17) You have built a system that shows how to go from 2,000 to 2,000 per week to 2,000 per day without stress. So what makes it work when other marketing strategies?
(45:52) Where can we go to learn more about you and what you do?
Prima Jope
https://www.facebook.com/primajope
https://www.youtube.com/channel/UC0PQhPk4Hr1RNSXEC05ZdEQ
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com