Content, Briefly Dock: Eric Doty's 2025 content plans
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Dec 2, 2024 Eric Doty, Content Lead at Dock and Head of Community at Superpath, shares his innovative vision for content strategies in 2025. He discusses the relaunch of Superpath Pro, focusing on exclusive member benefits. Eric dives into diverse content types for customer enablement and reflects on SEO insights critical for upcoming product launches. He also emphasizes the importance of community feedback in networking and reveals plans for a new content marketing app to enhance user experiences. Tune in for valuable lessons on content creation and time optimization!
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Quantity Approach to SEO
- Dock initially focused on quantity over quality for blog posts, publishing frequently.
- A quarter of these posts generated substantial traffic and drove pipeline, proving the strategy's partial success.
Content Before Product
- Create SEO content before product features launch to build authority and ranking.
- Update the content with product details upon release to capitalize on built-up equity.
SEO Surprises
- While intuitive, in-depth analysis content underperformed simpler listicles in SEO.
- Prioritize playing the SEO game to gain visibility, even if it means using less sophisticated content formats.