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Dock: Eric Doty's 2025 content plans
Dec 2, 2024
Eric Doty, Content Lead at Dock and Head of Community at Superpath, shares his innovative vision for content strategies in 2025. He discusses the relaunch of Superpath Pro, focusing on exclusive member benefits. Eric dives into diverse content types for customer enablement and reflects on SEO insights critical for upcoming product launches. He also emphasizes the importance of community feedback in networking and reveals plans for a new content marketing app to enhance user experiences. Tune in for valuable lessons on content creation and time optimization!
37:07
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Quick takeaways
- Eric Doty emphasizes the importance of a robust content strategy driven by SEO to enhance traffic and revenue at Dock.
- The relaunch of SuperPath Pro introduces new features promoting community engagement and collaboration among content marketers through various networking opportunities.
Deep dives
Introduction to SuperPath Pro
The relaunch of SuperPath Pro introduced various new features aimed at enhancing member engagement and learning. Members now have access to a library of courses and monthly one-on-one calls with peers, fostering connections and collaboration on content challenges. Monthly group calls, referred to as SuperPath Socials, allow for both large group discussions and smaller breakout sessions, providing opportunities for more in-depth conversations on relevant topics. With a yearly membership fee of $500, the initiative aims to deliver significant value to content marketers.
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