The Implications of Neurotechnology and Brain Manipulation

Neurotechnologies and algorithms have the ability to track and decode our thoughts and emotions with increasing precision. Platforms like TikTok use predictive algorithms to understand our preferences and shape our behavior. The manipulation of our brains is not limited to neurotechnology alone, but also extends to other technologies like auto play features and notifications, which exploit shortcuts in our brains and keep us engaged. The book 'The Battle for Your Brain' explores the ethical implications of these manipulations and aims to draw a line between persuasive tactics and impermissible unethical manipulation.