The Ethics of Dream Incubation for Marketing

Now is the moment to extend human rights to encompass cognitive rights proposes Duke Law School's Professor Nita A. Farahany in her just-published book The Battle for Your Brain: Defending the Right to Think Clearly in the Age of Neurotechnologies. She introduces the vast array of devices already deployed that can sample various forms of brain activity. In her book and in this far-reaching Artificial Intelligence & Equality podcast with Carnegie-Uehiro Fellow Wendell Wallach, Farahany outlines how even limited cognitive information collected by neurotechnologies can be combined with other data to enhance self-understanding or manipulate your attitudes or state of mind.

For more, please go to carnegiecouncil.org.