890: The Script-Free Way to Succeed in Sales: Authenticity with Jeff Latham

Sick of using scripts to sell potential clients on you and your real estate business? There’s another way. On today’s podcast with Jeff Latham, we discuss why being authentic is a better alternative to being salesy with scripts. Jeff outlines his approach to winning clients – a strategy that helped Latham Realty Unlimited do 180 transactions just last year. Plus, Jeff gives his take on working as a Realtor during the financial crisis, offers advice to new real estate agents, and more.

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