Guy Yalif is Chief Evangelist at Webflow and a veteran B2B marketing leader with 20+ years across Twitter, Yahoo, BrightRoll, and as co-founder/CEO of Intellimize (acquired by Webflow). He champions AI-driven optimization for sites and content, bringing a rare blend of aerospace-engineer rigor and operator experience from four successful exits to help teams win the shift from SEO to AEO.

Discussed in this episode

Why AEO is an evolution of SEO (and what truly changes)
The shift from keywords to “clusters of questions” as the new topic model
Webflow’s four-part AEO framework: content, technical, authority, measurement
Tactics that moved the needle: adding FAQs + schema; prioritizing freshness
Why PR/brand and plain-text mentions matter more to AI engines
How to measure AEO: presence in questions, share of voice, and sentiment
Where to start: two moves any founder can ship this week
Risks of ignoring AEO and the early-adopter advantage

Episode highlights

00:21 — “Your SEO resources are your AEO resources. This is an evolution, not a reset.”

01:15 — Webflow’s AEO promise: answer engines are a massive arbitrage—akin to early SEO/SEM/mobile.

03:00 — Why “ranking for keywords” is obsolete; topics = clusters of questions across the funnel.

07:49 — The 4-part AEO framework: content, technical (schema & structure), authority, measurement.

10:11 — Case study: Add ~6 FAQs + inline schema to product pages → half of new citations came from 6 pages; +24% organic in 2 weeks.

15:23 — If you only do two things: (1) answer questions comprehensively, (2) add schema metadata.

21:46 — Webflow data: AI-search traffic converts ~6x better than non-branded organic; unbranded share grew from 0% → 42% in a year.

24:02 — How buyers actually use LLMs in-flow; why your website still matters (to humans and machines).

29:58 — The learning curve is back: why AEO is resetting the playing field and rewarding curiosity.

This episode is brought to you by our sponsor:

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Follow Guy Yalif:

LinkedIn: https://www.linkedin.com/in/gyalif/
X (Twitter): https://x.com/gyalif X (formerly Twitter)
Webflow author page: https://webflow.com/people/guy-yalif

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