The Duct Tape Marketing Podcast How to Turn a Moment Into Momentum
18 snips
Oct 9, 2025 
Don Yaeger, a New York Times bestselling author and leadership expert, shares insights on harnessing momentum in teams. He delves into how small moments can spark significant change, drawing parallels from sports, business, and the military. Don reveals a framework for engineering momentum, highlights common pitfalls like negativity and selfishness, and stresses the importance of situational awareness. He also introduces a weekly truth-telling habit to foster belief and collective vision among teams, proving that momentum is a powerful, measurable mindset.
AI Snips
Chapters
Books
Transcript
Episode notes
Super Bowl Sparked The Project
- Don Yaeger watched the Patriots' 28-3 Super Bowl comeback and wondered how moments become momentum.
- That question launched an eight-year project interviewing leaders across sports, business, politics, and the military.
Momentum Is Built, Not Just Caught
- Momentum can be engineered through a repeatable framework rather than waiting for a random spark.
- Build culture, recruit supportive teammates, and prepare mentally to capture sparks when they occur.
Practice Spotting And Seizing Moments
- Train team members to spot and interpret situational cues by practicing with varied competitive examples.
- Use 'what-if' scenarios and cross-domain contests so people can act decisively when opportunities arise.
