Owning Your Lead Generation Process with Kelly’s 4X Formula - Episode 22

Today we are excited to have Kelly Johnston with us.  Licensed since 1997, he's a real estate coach, author, podcast host, and real estate expert. He has over 2000 transactions closed and $2 billion plus in houses sold. Kelly founded the 4X Formula, a real estate training designed to own your entire lead generation process and 4X your real estate business. Kelly has never missed a commission check in eighteen years.

With his passion in helping new agents succeed, he developed an online course called the Quick Commission Accelerator, teaching about effective strategies, techniques, and the right mindset in their first 6 months. He has also recently published a book called ATTRACT about how to kick start in real estate and has his own podcast “Real Estate with Kelly” to check out.

Join us as Kelly shares why he chose eXp, the four pillars to achieve success in real estate, his 4X Formula and how you can leverage this training to 4X your real estate business. Don’t miss it!
Highlights of the Episode:

00:41 - Guest intro and background: Kelly Johnston
01:44 - Kelly’s real estate journey
07:19 - How eXp realty entered Kelly’s world
13:17 - What made Kelly pull the plug on making the move to eXp
17:11 - The 4X Formula
19:53 - Attract Attain Serve Retain: The four pillars to achieve success in real estate
20:52 - The 4X formula’s target audience
24:16 - Kelly’s lead generation: The four important steps to take before you can see remarkable results from it
28:59 - Being an “expired listing hero”
32:58 - Kelly’s goals

Notable Quotes:

22:07
“I couldn’t find a training program that gave me everything so I created it.” - Kelly Johnston
“I had to take it from a state of if I jumped out of an airplane and landed in a community, how would I start my business?" - Kelly Johnston
"You want to make sure all that time that you're putting in is going to have a higher value over time but the only way to do that is to increase your skill set." - Kelly Johnston

Connecting with the Guest:

Website: https://www.4xformula.com/
Instagram: @realestate.with.kelly
Linkedin: https://www.linkedin.com/in/4xformula/?originalSubdomain=ca
Facebook: https://www.facebook.com/kellyjohnston.training
Youtube: https://www.youtube.com/c/4XFormulaRealEstateNewAgentTraining
Book: “Quick Commission Blueprint”
https://success.4xformula.com/quick-commission-blueprint-ebook
Podcast: “Real Estate with Kelly”

Connecting with Icons of Real Estate Podcast

YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/

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