3 Hard-Hitting Auto Market Realities From The Dealership Floor | CDG Market Pulse
Dec 13, 2024
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Discover the shifting landscapes of the auto market as dealerships navigate a complex mix of supply and demand. Learn how some manufacturers, like Toyota, grapple with tight inventory while others face an excess. The discussion delves into the implications of dwindling lease returns on used car prices, revealing changing consumer behaviors. These hard-hitting realities could shape dealership strategies leading into 2025, highlighting the necessity for sharp inventory management.
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Quick takeaways
Inventory disparities across brands like Toyota create challenges for dealerships, impacting sales opportunities despite overall healthy allocations.
The used car market's sourcing challenges arise from consumers retaining vehicles longer, leading to fierce competition and rising acquisition costs for dealers.
Deep dives
New Car Inventory Challenges
New car inventory levels are experiencing significant disparities across the industry, resulting in challenges for many dealerships. While overall inventory has crossed the 3 million threshold, certain brands, like Toyota, are struggling with extremely low supply, creating frustration for customers eager to purchase. Dealers like Josh Popham have noted that even though their allocations are healthy, the mix of available vehicles often does not meet customer demand, leading to missed sales opportunities. In contrast, some dealerships are keeping their inventories lean to manage costs effectively, as seen with Gulf Coast dealer Matt Bowers, who is cautious with inventory management to avoid the pitfalls of oversupply.
Tight Used Car Market Dynamics
The used car market is facing significant sourcing challenges, as the lingering effects of pandemic-era production shortages continue to diminish the availability of low-mileage options. Many dealers, such as Bill Vaughn, report that consumers are holding onto their vehicles longer due to affordability concerns and negative equity issues, exacerbating the scarcity of good trade-ins. As a result, smaller dealerships must navigate a competitive landscape where larger retailers are aggressively bidding for limited stock, leading to increased acquisition costs. This tightening of supply has resulted in solid sales volumes for used cars but with diminishing gross margins, revealing the pressures dealers are under in the current market.
Welcome to the audio edition of the Car Dealership Guy Market Pulse!
Today’s big story: 3 hard-hitting auto market realities from the dealership floor—and what it could mean for 2025.
This episode is brought to you by:
OPENLANE - The leading online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more at https://www.openlane.com/