This Week in Startups

Apple's new feature & potential ads business + more HBO Max layoffs & chaos | E1538

Aug 19, 2022
Lon Harris, a streaming expert and writer of the Inside Streaming newsletter, joins the conversation to unpack the latest chaos at HBO Max and its significant layoffs. He discusses Apple's new feature in news audio stories while delving into the company's controversial shift toward an ads business that may compromise user privacy. They also analyze how Warner Bros. Discovery's looming content cuts impact creators and the streaming landscape, and the surprising shift of streaming overtaking cable viewership.
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ANECDOTE

Apple News Audio Stories

  • Jason Calacanis discovered a new feature in Apple News: audio versions of articles.
  • He was surprised, as there was no official announcement.
INSIGHT

Apple News' Potential

  • Apple News could become the dominant news reader due to features like audio stories.
  • Its success hinges on revenue sharing with publishers and ad strategy.
ADVICE

Transparency in Apple News Ads

  • Media professionals should share information about Apple News' advertising model.
  • Email producers at This Week in Startups with details, even anonymously.
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