378: Monetizing as a Food Creator Through Digital Products, Cookbooks, and Ads with Tessa Arias

Diversifying your revenue streams, selling digital products, and finding your niche as a food creator with Tessa Arias from Handle the Heat.

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Welcome to episode 378 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tessa Arias from Handle the Heat about the unique ways she monetizes her business as a food creator.

Monetizing as a Food Creator

Today, we’re really excited to share this conversation with Tessa! She’s a professionally trained chef, cookbook author, and blogger behind the site Handle the Heat, and she is a big proponent of diversifying your income streams as a food creator.

In this episode, you’ll hear how she sells both physical and digital products on her blog, her best tips for those who want to start selling digital products like courses, why she doesn’t want to rely entirely on ad revenue, and more.

Tessa’s story is so inspiring, and she offers some really insightful advice for other food creators in this conversation. If you’ve been looking for some unique ways to monetize your business, you won’t want to miss this episode!

In this episode, you’ll learn:

• Why Tessa decided to launch her food blog
• How she narrowed down her content focus and landed on her niche
• Why she focuses so much on diversifying her income streams
• How she sells physical and digital products
• Her best tip for those who want to start offering digital products
• What tools she uses to run her online course
• Why she decided to expand her team
• How she manages her weeks and optimizes her time

Resources:

• Handle the Heat
• Shop Handle the Heat
• The Magic of Baking course
• Angelfire
• StumbleUpon
• Sur La Table
• BlogHer
• AdThrive
• Mediavine
• LearnDash
• Kajabi
• Teachable
• Thinkific
• Deep Work: Rules for Focused Success in a Distracted World
• Run Like Clockwork
• Loom
• Follow Tessa on Instagram, Facebook, and Pinterest
• Join the Food Blogger Pro Podcast Facebook Group

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership