Why We Don't Blog Daily (and You Shouldn't Either)

[00:27] Today’s Topic: Why We Don't Blog Daily (and You Shouldn't Either)

[00:36] Neil used to blog seven times per day as an experiment.

[00:55] It got him a ton of traffic, but he burnt out working at that pace.

[01:15] HubSpot gets a ton of traffic and posts multiple articles on a daily basis, but they are able to keep that pace.

[01:40] If you want to scale up and generate more traffic, blog every single day.

[01:52] If you’re in the B2B world, don’t blog every day. It’s unnecessary.

[02:13] The Kleiner-Perkins Internet Trends report comes out every year.

[02:35] It is a popular guide that serves a huge community.

[02:50] If you want high-quality leads, don’t blog every day. Write content that shows off how smart you are and what you have to offer.

[03:15] Techcrunch is no longer the end-all, be-all that it used to be.

[04:05] When you are starting out, doing one really good piece per week or month will do the trick.

[04:25] Eric and Neil record three times every two months and record in batches of 20. This gives them a lot of shows in advance.

[04:55] This helps them stay top-of-mind and provide high-quality content.

[05:15] If you can’t provide value, don’t blog or podcast.

[05:45] Everything has been done to death, which is why blogging is a hard game.

[05:59] That’s all for today!

[06:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Why We Don't Blog Daily (and You Shouldn't Either) | Ep. #698