Middle Eastern countries have always been the center of attention for big brands. Although the middle eastern countries share similar cultures, they are very different from each other when it comes to branding and marketing. To understand the Middle-Eastern markets, we have invited an expert of this field. Our guest for today, David Singleton, has been working in the Middle Eastern countries for a very long time.
David is a strategic advisor and he is a partner of the Socius group. He has worked with several big brands and companies including Hard Rock International, Caffe Nero, Mercedes-Benz, Armani, Bloomingdale's etc. He is also a coach.
The Brand Called You