ReThinking ReThinking: Fixing social media with Pinterest CEO Bill Ready
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Sep 2, 2025 Bill Ready, the CEO of Pinterest, is on a mission to revolutionize social media for the better. He passionately discusses how AI can foster positivity instead of outrage, aiming for a more meaningful online experience. The conversation touches on protecting youth from the darker sides of social media and emphasizes the responsibility of platforms like Pinterest to prioritize user well-being. Ready also shares insights on leadership, promoting authenticity and inclusion, while advocating for a new approach to tech that values genuine user experiences.
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Time Well Spent Beats Time Spent
- Tuning algorithms for 'time well spent' shifts content from triggering outrage to useful, real-world inspiration.
- Users consciously choose and save helpful content, and they feel better after that time spent.
Optimize For Conscious Choices
- Tune ranking signals toward conscious behaviors like saves and clicks instead of passive attention.
- Prioritize content people explicitly want to revisit to improve their well-being.
Safety Can Be A Differentiator
- Making under-16 accounts private-only reduced harms and resonated with young users.
- Short-term market fear gave way to growth as safety became a competitive advantage.