442 - Giving vs. Getting: 5 Mind-Bending Principles of Running a Successful Business

We talk with Bob Burg, a leading authority on influence and referral marketing and coauthor of The Go-Giver. If you’ve questioned whether nurturing relationships with clients really works to a build business, struggled with implementing a successful referral marketing strategy, or have never been quite sure how to do relationship marketing, then this episode will remove all doubt and answer all your questions.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Get Bob’s book, The Go-Giver: A Little Story About a Powerful Business Idea, and subscribe to his daily impact email on his website at burg.com

·      Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin

·      How to Win Friends and Influence People: The Only Book You Need to Lead You to Success by Dale Carnegie

·      Think and Grow Rich by Napoleon Hill

·      Peace, Power, and Plenty by Orison Swett Marden

·      Psycho-Cybernetics: The Search for Self-Respect by Maxwell Maltz and Matt Furey

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