991. How to Land High Profile PR Placements with Susie Moore
Jan 18, 2024
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PR expert Susie Moore joins Kelly Roach to discuss landing high profile PR placements. They explore the power of publicity, leveraging other people's audiences, and working with publicists. They also dive into the opportunities in media for getting featured and the pros and cons of working with publicists. If you want to establish authority and grow your brand, this episode is a must-listen.
PR placements can be easily attained by leveraging the accessibility of media in 2024 and strategically establishing authority and growing your brand.
Getting featured in the media through proactive pitching and storytelling can attract new opportunities, clients, and increase credibility for your business.
Deep dives
The Power of Leveraging PR for Business Growth
Susie Moore discusses the importance of leveraging PR to tap into new streams of visibility and opportunity for business growth. She shares her own journey from a corporate background to becoming a successful life coach, emphasizing the value of storytelling and sharing personal experiences to attract the right audience. Moore emphasizes that the media is accessible to everyone and provides tips on pitching to the media and getting featured in traditional outlets. She also highlights the benefits of being featured in the media, such as increased credibility and attracting new customers and clients.
Overcoming Rejection and Beliefs Around Success
Moore emphasizes the importance of getting out of one's comfort zone and embracing rejection as part of the journey to success. She talks about the misconception that people who are frequently featured in the media are simply chosen or lucky, reiterating that it's about taking leaps and consistently pitching oneself. Moore encourages entrepreneurs to believe in the accessibility of the media and to recognize the value of their own stories and experiences. She discusses the power of being featured in the media to attract new opportunities and clients, and the importance of positioning oneself as an expert through storytelling.
The Process of Getting Media Placements
Moore breaks down the process of getting media placements, from generating ideas to pitching to different outlets. She emphasizes the importance of knowing one's audience and finding the right media platforms that align with one's message and expertise. Moore provides insights into developing a pitch structure and using a consistent framework for telling compelling stories. She also highlights that media features can lead to various opportunities, including speaking engagements and partnerships, and emphasizes the long-term benefits of learning how to become your own publicist.
Bringing Visibility to Your Business with PR
Moore discusses the value of PR in bringing visibility to businesses and explains that media features help elevate one's brand and attract potential customers and clients. She emphasizes the role of personal stories and human connection in standing out from the competition. Moore encourages entrepreneurs to tap into the untapped resource of media visibility, highlighting the benefits of being featured, such as increased authority, credibility, and audience reach. She also assures that with the right strategies and consistent effort, anyone can successfully incorporate PR into their business growth strategy.
IIf you've ever wanted to land high profile PR placements, THIS episode is for you!
Getting placed in the media is easier than you think. In this episode, Kelly and Susie Moore dive into the world of strategic PR, sharing the simple methods she uses for those seeking to leverage the power of publicity to establish authority and grow their brand.
Susie & Kelly share growth methods for landing placements and optimizing your opportunities.
They discuss navigating the world of working with publicists and large media corporations, and share their method for getting in front of other people's audiences. Whether you are just getting started or a seasoned entrepreneur, this episode will help you land the PR opportunities that put you on the map.
Also in this episode:
✔️The accessibility of media in 2024 & the opportunities for getting featured in publications
✔️Methods for leveraging the power of publicity to establish authority and grow your brand strategically.
✔️Kelly’s “OPA” Tactics: A tactic for breaking into new audiences and leveraging them to optimize your own brand.
✔️Pros and cons of working with publicists, equipping you to confidently build your brand.