Making Good: Small Business Podcast The 3 Biggest Drivers of My Email List Growth | 310
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Oct 15, 2025 Dive into the world of email marketing, where the host shares valuable insights on list growth strategies. Discover why email is key for building relationships and converting sales. Learn about the power of paid ads, product launches, and virtual summits in boosting subscriber numbers. Hear how simple math highlights the importance of list size and quality. The host emphasizes consistent strategies like lead magnets and engaging with audiences to enhance growth. Aiming for actionable tips? This discussion is filled with them!
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Email Is The Relationship Engine
- Email excels at building relationships and converting to sales after someone finds you.
- Lauren Tilden calls email the "star of the show" for trust and direct sales.
Prioritize Growing Qualified Subscribers
- Grow your list because more qualified subscribers directly increase sales with the same conversion rate.
- Lauren illustrates with a 100→1,000 subscriber example to show revenue scaling.
Ads Delivered Affordable Subscribers
- Paid lead-generation ads brought Lauren 210 new subscribers in 90 days at $4.33 each.
- She notes this cost can be reasonable depending on lifetime value and recommends expert help for ads.