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Should You Send Gifts to Your Customers? | Ep. #320

Jun 16, 2017

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In Episode #320, Eric and Neil discuss whether should you send gifts to your customers. Tune in to learn gift ideas for your clients, the benefits of being generous, and the importance of showing appreciation to your clients!

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Send Gifts to Your Customers?
00:34 – Neil is a big believer of sending gifts regardless of whether it is a high-paying or not
00:42 – It creates a ton of loyalty
00:48 – You can give your high-paying customer something more personalized
- 01:10 – Add a personal note to the gift
01:30 – For lower-paying customers, you can send them “Thank You” postcards
01:58 – For sending postcards, you can use Letter Friend
02:18 – Gemnote sends premium gifts to companies
02:26 – Giftology is a book that is packaged in a leather bag
03:12 – The lifetime value of customers in the consulting world is high
03:19 – Eric wants to give memorable gifts
- 03:26 – The most memorable gift Eric has received from a company is a battery pack from The RD Summit Brazilian Conference
04:04 – Eric has started looking at some of the best headphones and has sent them to their clients
04:24 – You’re creating goodwill and they will remember you
04:43 – Whatever you send, make sure it ties back to what you’re doing
05:27 – Do your research and look for what is relevant to your client and your business
05:40 – People like to do business at the end of the day so you have to know your client
05:48 – That’s it for today’s episode!

3 Key Points:

Regardless of the amount a client is paying you, you should send them all a token gift of appreciation.
Giving gifts to your clients creates loyalty.
Whatever you send, make sure it is relevant to your business and to your client, so DO your research.