Driving Innovation: Mercedes-Benz's Roadmap for Web3 and NFTs

May 7, 2024

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In this episode, the Co-Founder of Mercedes' Web3 arm 0xNXT shares insights on their multi-year roadmap to reach both crypto natives and loyal customers.

Max Orgeldinger, Co-Founder of Mercedes-Benz's Web3 initiative 0xNXT, joins the show to discuss the luxury automaker's approach to entering the NFT space. He shares insights into their multi-year plan for releasing NFT collections targeting different audiences, from crypto natives to their most loyal customers. We also discuss how Mercedes is exploring emerging technologies like AI and decentralized social platforms for their Web3 strategy.

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Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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