Every law firm is in the business of building relationships. According to John Ruhlin — revolutionary creator of Giftology — giving the right gift, at the right time, with the right intention is one of the most powerful ways to cut through noise, increase referrals, and strengthen retention.
In other words, gifting builds great relationships with your clients.
In this episode of The Game Changing Attorney Podcast, Crisp Founder & CEO Michael Mogill sits down with John to explore:
- Why gifts shouldn’t be reserved only for the holiday season
- How to shift your thinking from short-term to long-term relationship-building
- What your clients will truly appreciate and value in a gift
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