Dave Gonzales, co-author of MCU: the Reign of Marvel Studios, discusses why making superhero movies wasn't always obvious, the success and future problems caused by Iron Man, and the impact of Disney's acquisition of Marvel on Marvel Studios. They also explore the potential success of other studios and IPs, such as DC and the Mattel cinematic universe.
Marvel Studios' early focus on packaging and licensing projects paved the way for the creation of the first Marvel Studios and the development of the X-Men movies.
The success of Iron Man brought humor, plausibility, and creative problem-solving to Marvel Studios, setting the stage for its future success and the interconnected storytelling of the Marvel Cinematic Universe.
Deep dives
The Origins of Marvel Studios and the Key Players
The podcast episode delves into the origins of Marvel Studios and highlights key figures such as Kevin Feige, Isaac Perlmutter, and Avi Arad. It discusses how Perlmutter and Arad's early work at Toy Biz led to a vision of creating superhero movies and the eventual negotiation of a limitless license with Marvel. The episode explores how Marvel Studios initially focused on packaging and licensing projects, leading to attempts at Marvel movies in the late 80s and early 90s. The episode also highlights the role of Avi Arad in pushing for X-Men to be made into a movie, which ultimately paved the way for the creation of the first Marvel Studios and the development of the X-Men movies.
The Creation of Marvel Studios and the Success of Iron Man
This part of the podcast covers the establishment of Marvel Studios and its first major success with the release of Iron Man. It discusses David Maisel's pitch to Ike Perlmutter about forming a studio and the innovative business deal that allowed Marvel to recoup more of the box office. The episode emphasizes Jon Favreau's unique direction and Robert Downey Jr.'s portrayal of Tony Stark, which brought humor and a sense of plausibility to the film. It also touches on the importance of adjusting the third act through creative problem-solving and the impact of the overall success of Iron Man on the future of Marvel Studios.
Challenges and Changes in the Marvel Cinematic Universe
The podcast delves into the challenges and changes Marvel faced as it expanded its cinematic universe. It discusses the growth of Disney Plus and the impact of streaming on Marvel's storytelling strategies. The episode highlights the difficulties of managing multiple releases, both in theaters and on streaming platforms, and the potential risks of oversaturation and audience fatigue. It also mentions the effects of the COVID-19 pandemic on box office performance and the challenges of maintaining interest in the interconnected stories without the presence of a flagship Avengers movie.
Assessing the Future of Marvel Studios and the Superhero Era
The podcast episode explores the future of Marvel Studios and the broader superhero genre. It discusses the recent performance of Marvel's latest release, The Marvels, and questions whether it indicates a decline in the superhero era. The episode ponders the potential for other studios or IP empires to replicate Marvel's success, mentioning Sony's Spider-Man universe as an interesting venture. It concludes by highlighting the importance of good movie production and the creative vision of Kevin Feige in determining the future trajectory of Marvel Studios.