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Dave Gonzales, co-author of MCU: the Reign of Marvel Studios, discusses why making superhero movies wasn't always obvious, the success and future problems caused by Iron Man, and the impact of Disney's acquisition of Marvel on Marvel Studios. They also explore the potential success of other studios and IPs, such as DC and the Mattel cinematic universe.
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Quick takeaways
- Marvel Studios' early focus on packaging and licensing projects paved the way for the creation of the first Marvel Studios and the development of the X-Men movies.
- The success of Iron Man brought humor, plausibility, and creative problem-solving to Marvel Studios, setting the stage for its future success and the interconnected storytelling of the Marvel Cinematic Universe.
Deep dives
The Origins of Marvel Studios and the Key Players
The podcast episode delves into the origins of Marvel Studios and highlights key figures such as Kevin Feige, Isaac Perlmutter, and Avi Arad. It discusses how Perlmutter and Arad's early work at Toy Biz led to a vision of creating superhero movies and the eventual negotiation of a limitless license with Marvel. The episode explores how Marvel Studios initially focused on packaging and licensing projects, leading to attempts at Marvel movies in the late 80s and early 90s. The episode also highlights the role of Avi Arad in pushing for X-Men to be made into a movie, which ultimately paved the way for the creation of the first Marvel Studios and the development of the X-Men movies.
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