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Disney and Marvel: Leadership and Challenges
This chapter explores the complex relationship between Disney and Marvel, particularly the influence of leadership changes on the Marvel Cinematic Universe (MCU) during critical events like the COVID-19 pandemic. It examines the saturation of Marvel content on Disney+ and its effects on audience engagement, alongside the implications of recent box office performances and potential shifts in creative strategy. The discussion also reflects on the franchise's historical successes and the importance of strong leadership in navigating future challenges.