We tell ourselves stories every day about ourselves, who we are, how we react to things, and why we're great. It's important to read through the BS whilst at the same time positively motivating ourselves to do our best. It's not easy but it is important.

We have Mike Follet on the show who runs a human behavior tracking company Lumen Research to talk about his insights into the stories we tell ourselves in business and in life.

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Connect with Mike:

Mike Follet - LinkedIn
Mike's writing - The Media Leader
Lumen's Twitter - @LumenResearch
Lumen Research - Website

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Connect with Sam:

Sam's newsletter on creativity - Explosive Thinking
Watch the pod - YouTube - Growth Mindset
Twitter - @samjamharris
Instagram - @SamJam.zen

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Chapters

00:00 Introduction
01:36 Opimising attenion
02:44 Importance of context, creative and targeting
04:16 Why is advertising interesting
09:50 Mike's biggest failure
14:13 Fixing their own problems
17:17 Advice 5 years ago
19:51 Kindest thing - honesty
23:04 Conclusion

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