In today’s episode of RealTrending, we welcome Jason Waugh, the President and CEO of Coldwell Banker Affiliates, who, despite just recently starting in this position some eight months ago, brings to the table many years of brokerage experience at another brand.

Waugh talks a lot about the importance of empathy and understanding, specifically when it comes to the challenges of making tough decisions that may negatively impact people but are necessary for the long-term success of the organization. He also talks about their growth-driving strategies used to unify the franchise and company-owned sides as they work on becoming the premier provider of home ownership and commercial real estate services.

Here’s a glimpse of what you’ll learn:

• Empathy and understanding are crucial for leaders in the real estate industry to support brokers and sales professionals.
• Making tough decisions that may negatively impact people is necessary for the success of the organization.
• Collaboration between the franchise and company-owned sides of a real estate organization is essential for unity and success.
• The future of real estate leadership will continue to prioritize relationships and human involvement.

Related to this episode:

• Connect with Jason on LinkedIn
• Coldwell Banker
• The Gathering
• HousingWire’s YouTube Channel

Enjoy the episode!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

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