Fintech Marketing Podcast by 11:FS 2. Roundtable - What does good content marketing look like?
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Jun 1, 2021 
Join Luke Richardson, Director of Brand and Comms at Pleo; Alex Campbell, Senior PR and Comms Manager at Freetrade; and Eric Fulwiler, CCO at 11:FS as they unpack the secrets of effective content marketing. They discuss the critical balance between quality and quantity, emphasizing the importance of customer-centric content that educates and engages. The trio also examines the evolving landscape of content strategies, from leveraging social media to the resurgence of email, all while highlighting actionable tips for marketers in the fintech space.
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Content As Brand and Customer Voice
- Good content reflects both the brand's voice and the customer's voice.
- Content is any tone, verbiage, or communication tied to the company, including product launches and support.
Use Customer Stories Authentically
- Engage customers by featuring their stories through monthly interviews and spotlight pieces.
- This creates authentic content that strengthens brand connection and encourages word-of-mouth.
Activate Customers for Authenticity
- Activate your customers to share authentic experiences with your product.
- Customer-led content is more genuine than corporate messages and better illustrates impact.