Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tiger SOP. Entrepreneurship requires you to do uncomfortable stuff constantly. This gets overwhelming and leads to founders sticking with the well-worn, safe path. That leads to startups with no differentiator and no reason to exist.

The Daniel Tiger SOP helps you turn intimidating tasks into manageable ones. It lets you travel a unique road, which leads to a unique product. It's as good a technique as I've found. 

• Tacklebox
• Idea to Startup Newsletter
• Idea to Startup Bot
• Always Work and Never Work Lists Pod
• Email team@gettacklebox.com with sub “always work never work” to get the lists
• An SOP for Testing a Startup Idea
• Daniel Tiger Song
• Nate Bargatze Dumb Brain

Timestamps
00:35 Intro - Always Work and Never Work Lists
02:55 The Most Useful Item from the Always Work List
03:55 What Makes People Happy
06:15 Smooth Jazz
06:45 You’ll Never Sprint Again
08:12 Repetitive SOPs and Uncomfortable SOPs
09:30 The Daniel Tiger SOP
11:13 Email Scam Detector Startup
16:30 The End: Our Brains Are Dumb