The Voice of Retail A social media masterclass with Brittlestar
Welcome to the The Voice of Retail , I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.
Stewart Reynolds, aka Brittlestar almost daily captures the zeitgeist of Canadian culture online...and with millions of views on Youtube, Twitter and other top platforms is a savvy content creator, digital strategist, keynote speaker and social media strategy consultant.
Brittlestar is my very special guest on this episode of The Voice of Retail - we talk social media tradecraft, and his love for Zeller’s and Consumers Distributing, and actionable advice on how retailers can be consistent and successful with their social media strategies.
********
Thanks for tuning into today’s episode of The Voice of Retail. Be sure to subscribe to the podcast so you don’t miss out on the latest episodes, industry news, and insights. If you enjoyed this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests on the show.
I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you’re looking for more content, or want to chat follow me on LinkedIn, or visit my website meleblanc.co!
Until next time, stay safe and have a great week!
BrittleStar:
Hundreds of thousands of people watch Brittlestar’s videos every week.
His comedic and family-friendly videos have been seen more than 450 MILLION times on various platforms. His recent KFC video campaign was the most popular branded video content in the world in the summer of 2017.
With a global fanbase, an invitation to the White House, speaking engagements all over North America, starring in the Dreamworks TV show ‘Kid vs Parent’ with his youngest son, collaborations with celebs such as The Property Brothers, and meet-and-greets at PlaylistLive, Brittlestar is living the social media celebrity dream… not bad for a Dad from the suburbs.
Brittlestar, or Stewart Reynolds (as his mom calls him when he’s in trouble), is the father of two teen boys, Owen and Gregor (both well-known creators online). These three guys, along with Brittlestar’s wife, Shannon (co-star of their successful The Morning Show Thing live stream on Facebook), have created viral videos for a variety of brands and organizations such as Disney, ESPN, Subway, CBC, Walmart, and others.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.