The Edward Show

What to Do If You Love SEO But Don't Know Where to Start

5 snips
Oct 31, 2025
If you're passionate about SEO but unsure where to begin, this discussion offers invaluable guidance. Learn how to choose a niche that excites you for the long haul and why a long-term mindset is crucial for success. Discover tips for building your website, from choosing between Squarespace and WordPress, to easy link-building strategies right from day one. Plus, find out how engaging with social media and writing about your interests can lead to market insights. This is your blueprint for launching into the world of SEO!
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ADVICE

Choose A Niche For The Long Term

  • Pick a niche you like enough to work in for the next 10 years.
  • Optimize for the long term to compound domain and topical authority over time.
INSIGHT

Authority Multiplies Ranking Power

  • Long-term focus builds domain and topical authority that lets you rank for competitive keywords.
  • Authority plus better content multiplies your ability to win top search positions over time.
INSIGHT

Keyword Gaps Offer Early Wins

  • Many purchase-intent keywords are underserved and easier to capture early on.
  • Baseline domain and topical authority can unlock lucrative, lower-competition opportunities.
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