Learning Elon Musk’s Media Playbook. Plus, Silicon Valley’s Rightwing Roots.
Feb 21, 2025
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Will Oremus, a tech reporter at The Washington Post, dives into Elon Musk's role in shaping modern media narratives and right-wing politics, highlighting his controversial feuds and influence on public perception. Becca Lewis discusses Silicon Valley's conservative transition and its impact on technology's role in governance. Elyse Graham reveals how scholars and librarians became unlikely spies during WWII, showcasing the power of narrative manipulation in conflict. Together, these insights unravel the complex interplay between tech and politics both historically and today.
Elon Musk's engagement with social media exemplifies a new era of information warfare, amplifying misleading narratives within the right-wing discourse.
The historical involvement of scholars and librarians in World War II underscores the vital role of knowledge and strategy in shaping intelligence narratives.
Deep dives
The Influence of Social Media on Information Warfare
The role of social media has become increasingly critical in shaping narratives and influencing public discourse, particularly within right-wing circles. A case in point is how Elon Musk's activities and comments can rapidly circulate online, gaining traction through platforms like Twitter and being amplified by prominent figures such as Joe Rogan and Fox News personalities. This dynamic creates a feedback loop where fabricated or exaggerated claims can resonate widely before being contested, reflecting a new form of information warfare. The strategy of leveraging social media highlights the challenges faced by traditional media outlets in navigating the rapid dissemination of potentially misleading or conspiratorial narratives.
The Reactionary Roots of Silicon Valley
Silicon Valley has often been viewed as a bastion of liberal ideology; however, its historical ties to reactionary politics reveal a more complex landscape. Figures like George Gilder, known for advocating supply-side economics and critiquing feminism, helped lay the groundwork for a conservative mindset that persists in the tech industry. This convergence of technology and politics has begun to resurface as prominent tech leaders, including Musk, adopt narratives that align more closely with traditional conservative values. The evolution of Silicon Valley’s ideological orientation reflects a broader trend where technology is leveraged not only for innovation but also as a vehicle for retrogressive political agendas.
Musk’s Warfare Against Legacy Media
Elon Musk has positioned himself and his company, Doge, as critics of legacy media, claiming it operates under outdated principles and biases. His approach includes promoting narratives that suggest government waste and inefficiency, often leveraging social media to spread conspiracies about the media's alleged collusion with the government. Furthermore, Musk's tactics have involved eroding trust in established news organizations by propagating misleading information, referring specifically to contracts and funding that he mischaracterizes to substantiate his claims. This ongoing battle against the traditional media landscape underscores a larger cultural shift, where technology is seen not merely as a tool for advancement but as a means to absolve misinformation and create alternative truths.
The Role of Scholars in WWII Intelligence Efforts
During World War II, the U.S. government recognized the invaluable contributions of historians, librarians, and academics to intelligence efforts, illustrating how knowledge and subtlety can be potent in warfare. The Office of Strategic Services recruited unlikely individuals like Joseph Curtis and Sherman Kent, tasked with gathering intelligence and disseminating disinformation while appearing innocuous. Their initiatives included the creation of sophisticated misinformation campaigns that not only informed military decisions but also misled the enemy. This historical insight emphasizes the importance of scholarly work, suggesting that effective intelligence is as much about strategic thinking as it is about brute force, a lesson that remains relevant in contemporary discussions about information and propaganda.
Elon Musk’s claims of fraudulent government spending contain some wild inaccuracies. On this week's On the Media, how the mythos surrounding tech entrepreneurs paved the way for MAGA’s embrace of Silicon Valley leaders. Plus, meet the scholars and librarians who helped the Allies win World War II.
[01:00] Host Micah Loewinger looks at Elon Musk’s new role in the rightwing media ecosystem and how it’s driving policy. He talks to Will Oremus, tech reporter at The Washington Post, about DOGE and Elon Musk’s feuds with Reuters and Politico.
[16:42] Micah Loewinger speaks with Becca Lewis, a postdoctoral researcher at Stanford University, about how an influential group of conservative thinkers in Silicon Valley have long seen new technologies as tools for restoring older social orders
[32:41] Brooke Gladstone talks to Elyse Graham, professor of sociology at Stony Brook University and author of Book and Dagger: How Scholars and Librarians Became the Unlikely Spies of World War II. They discuss the role that academics, archivists, and librarians played in WWII intelligence gathering activities, and why the CIA invested in storytelling as a result.
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