Corporate Gossip Outdoor Voices: Ty Haney's Groundhog Day (UNLOCKED!)
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Nov 8, 2025 Ty Haney makes a comeback at Outdoor Voices, but can she revive the brand's glory days? The hosts dive into the chaos surrounding Ashley Merrill's purchase, discussing product launch blunders and financial mismanagement. Allegations of a toxic culture unravel as they explore the dramatic fallout from Haney's exit and Merrill’s attempts to reposition the brand. Community backlash mounts due to quality declines and price hikes. Plus, legal troubles resurface with a new lawsuit against Haney over a recent venture. Will the brand regain its authenticity?
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Buyer Becomes Public Villain
- Ashley Merrill bought Outdoor Voices during the pandemic and publicly mocked the brand while laying off employees.
- She posted cat memes the morning after mass layoffs, provoking employee outrage and media coverage.
Brand Hype Can't Hide Weak Operations
- Ty Haney created a cult athleisure brand but failed to professionalize operations as it scaled.
- Excessive retail spending and weak financial controls drove large losses despite strong brand recognition.
$10k SoulCycle Offsite
- Executives recalled a last-minute SoulCycle class costing about $10,000 that only ten people attended.
- Employees said such wasteful, impulsive spending signaled broader mismanagement and cultural problems.