Takeaways: Founder Psychosis and Brand Lifecycle

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Ty Haney is back at Outdoor voices, the cult athleisure brand she founded. Can she successfully suck us all into her time machine back to 2014? Or will this company's death rattle be loud enough to convince the brand's private equity investors to put OV out of its misery.

Today, Adam and Becca try to figure out how the once beloved brand got so weird and shitty and how Ty Haney fell off the top of the Abby Lee Miller girl boss pyramid.

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Links:

Outdoor Voices Became A Staple For Millennial Cool Girls Thanks To Its Chill Aesthetic. Employees Say They Were Drowning.

Outdoor Voices Founder Ty Haney Has Moved On. Mostly. Three years after her dramatic exit as CEO, she still has some things she'd like to say.

How Outdoor Voices, a Start-Up Darling, Imploded

Ty Haney is Elon Musk's Reply Guy

Outdoor Voices founder Ty Haney accused of defrauding investors in $3M energy drink deal