Attribution Week: Why Tracking Web Conversion Is Only Half the Problem -- Jules Tompkins // CallRail

Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode, we discuss why web conversions only tell half of the attribution story. Show Notes

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• Jules Tompkins: Website // LinkedIn // Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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