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The Marie Forleo Podcast
412 - Marketing Secrets from a VIRAL Beauty Brand | Laney Crowell
Oct 8, 2024
Laney Crowell, Founder of Saie Beauty, shares her journey of disrupting the beauty industry with a clean, inclusive brand. She discusses overcoming imposter syndrome and the crucial shift from employee to entrepreneur. Laney reveals genius marketing strategies that helped her go viral on TikTok and emphasizes the importance of storytelling in branding. Additionally, she introduces the Stay Climate Initiative, highlighting her commitment to sustainability. Tune in for insights on building a meaningful, profitable business while staying true to your values!
48:57
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Quick takeaways
- Embracing failure as a learning tool cultivates resilience, reducing fear and intimidation in the entrepreneurial journey for aspiring women business owners.
- Shifting from an employee mindset to an entrepreneurial one allows individuals to harness their creativity and independence, leading to a more fulfilling career.
Deep dives
Embracing Failure as Part of Growth
Women aspiring to start their own businesses often face the fear of failure, which can halt their progress. Fostering a comfort with failure is essential, as it cultivates resilience and grit, making the entrepreneurial journey less daunting. Practicing to fail, or experiencing setbacks, allows individuals to learn and adapt, thus reducing the intimidation that comes with starting a new venture. This viewpoint encourages a proactive approach, where understanding market dynamics can also offset fears, as knowledge of competition and industry trends fosters confidence.
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