412 - Marketing Secrets from a VIRAL Beauty Brand | Laney Crowell

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Oct 8, 2024

Laney Crowell, Founder of Saie Beauty, shares her journey of disrupting the beauty industry with a clean, inclusive brand. She discusses overcoming imposter syndrome and the crucial shift from employee to entrepreneur. Laney reveals genius marketing strategies that helped her go viral on TikTok and emphasizes the importance of storytelling in branding. Additionally, she introduces the Stay Climate Initiative, highlighting her commitment to sustainability. Tune in for insights on building a meaningful, profitable business while staying true to your values!

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Intro

00:00 • 3min

From Employee to Entrepreneur: A Journey of Transformation

03:10 • 20min

Crafting Connections: Marketing through Storytelling

22:44 • 6min

Navigating Delegation and Decision-Making

28:24 • 5min

Navigating Decision-Making and the Role of AI in Marketing

33:21 • 4min

Communication and Collaboration in Marketing

37:11 • 9min

Passion for Sustainability: Announcing the Stay Climate Initiative

46:03 • 3min

Laney Crowell has disrupted the beauty industry in a BIG way. She exposed toxic makeup brands and built a viral beauty brand that's clean, climate-friendly, and adored by a tribe of RAVING fans. In today's MarieTV, Laney shares her top business lessons to help you break into a crowded industry, go viral, and turn massive profits by making a difference.

WHAT'S COVERED IN THIS EPISODE:

1:09 - How to overcome imposter's syndrome 4:27 - KEY mindset shift from employee to entrepreneur 7:22 - Idea for Saie Beauty 11:26 - Hardest part of business 13:55 - #1 way to make dreams real 15:11 - Starting with zero connections 18:30 - Why "it's not personal, it's business" is total BS 22:45 - Genius marketing tricks 26:00 - 3 words to stay sane 27:10 - The TikTok secret to viral growth 30:34 - How to be decisive 32:26 - Procrastination 38:12 - Competition and abundance 40:49 - Her first triathlon 42:42 - Everything is figureoutable! 46:10 - Big climate initiative 47:30 - A business and life you love Thanks for listening! New episodes drop every Tuesday. Make sure you hit the follow button to get notified. <3

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COME SAY 'HI!'

Instagram: http://www.instagram.com/marieforleo Tiktok: https://www.tiktok.com/@marieforleo Facebook: http://www.facebook.com/marieforleo Twitter: http://www.twitter.com/marieforleo MORE RESOURCES FOR YOU:

FREE 7-DAY WRITING CLASS: Learn how to write faster and make more sales → https://marielovesyou.com/freewritingclass SAIE BEAUTY: Try Laney's viral clean beauty products for yourself → https://saiehello.com/

WINNING BUSINESS IDEA: Is your business idea a blockbuster - or a flop? Use this free tool to discover the best business for YOU to start. One that's profitable and joyful → https://marielovesyou.com/bizidea

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