Digital Marketing: Are the Bad Guys Winning?

A few months ago, my blog was a target for a denial of service attack. What this meant was that a "bot" was set up by somebody (in this case a person in The Netherlands) to hit my site over and over so many times that readers cannot access the blog. It was a random attack and this might seem like a pretty dumb business plan, but apparently a lot of companies are obsessed with breaking into my site ... and probably yours too. The result was that I had to spend many hours and thousands of dollars to recover from the problem and guard against future attacks. My hosting company set up an app that would send me an alert when somebody tried to log into my site five times in a row, I had to turn off these notifications when they started arriving every five minutes. That's right. New attacks were occurring hundreds of times a day! That gives you some idea of the relentless barrage of bad stuff coming at our websites. More seriously, some of these bad guys are getting through. You have probably read recently about a number of bloggers turning off their comments because of the new spam attacks that are getting through to their blogs. Anecdotally, it seems in the past few weeks more people are also suffering from websites that are hacked or crash under denial of service attacks. And of course, there have been several high-profile stories about companies experiencing serious data breaches that compromise their customers. All this makes me wonder ... Are the bad guys winning? In our latest Marketing Companion Podcast, Tom Webster and I explore this topic and much more. In fact, we begin with an enlightening discussion about the diplomatic opportunities for American bacon but then also get into:

• Are we seeing smarter spammers or the unintended consequences of Internet complexity?
• Does Google actually play an indirect role in spam attacks on small businesses?
• What is the business cost to keeping the bad guys away?
• Highlights from the new book Social Media Explained
• A trick to get to the heart of social media strategy
• New thoughts on measuring social media marketing ROI
• A discussion on who should be leading your social media marketing effort

Ready to listen to this discussion? It couldn't be easier to do