E82: Pendle Co-founder: The New Way to Trade Crypto in 2024

TN Lee is the founder of Pendle Finance - a DeFi platform that enables users to tokenize and trade future yield on Ethereum assets. Pendle has shown remarkable expansion since the beginning of the year, elevating its TVL from $250 million to over $7 billion in just a few months. In this conversation, we dive into: - Analyzing Market Prices - Getting into Crypto via Kyber - Starting and failing a Cold Brew Business - What is Pendle? - Failures & Ventures Within Crypto - Culinary Business in Peru & Japan - Trading Interest Rates - Building Without Precedence - $7 Billion in TVL - Predictions for the Next 12 Months And much more! __________________________________ PARTNERS 🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana. https://jup.ag/ 🐧 Pudgy Penguins is a web3-born brand that fosters creativity, freedom, and community. Join the huddle: https://pudgypenguins.com/ ♾️ Astar Network is a Web3 hub for innovation, offering tools and a blockchain platform for decentralized apps and smart contracts. It invites users to innovate and connect in a community-driven ecosystem, transforming ideas into reality with its robust infrastructure. https://astar.network/ 🤖 SwissBorg is Europe’s top trusted crypto app offering user-centric investment platforms and DeFi asset management with reliability and innovation. Sign up with this link and earn up to €100 : https://join.swissborg.com/r/kevinH6E7 ♾ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. https://www.coinsilium.com 🍷 Dvin is building the operating system for the $100 billion wine industry. https://www.dvinlabs.com/ __________________________________ FOLLOW TN LEE👇 • Twitter: https://x.com/tn_pendle FOLLOW PENDLE 👇 • Twitter: https://x.com/pendle_fi • Website: https://www.pendle.finance/ • Instagram: https://www.instagram.com/pendlefinance/ FOLLOW KEVIN & WHEN SHIFT HAPPENS👇 Twitter (X): https://x.com/KevinWSHPod Instagram: https://www.instagram.com/kevinwshpod/ TikTok: https://www.tiktok.com/@kevinfollonier_ Linkedin: https://www.linkedin.com/in/kevinfollonier/ Website: https://www.podpage.com/when-shift-happens/ __________________________________ DISCLAIMER The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome. #Entrepreneurship #Crypto #howtogetrich __________________________________ Video Chapters 0:00 Who is TN Lee? 1:29 Our Valued Sponsors 2:16 Analyzing Market Prices 5:08 Theory of Attention 8:12 Protocol Positioning 11:16 Getting into Crypto via Kyber 17:41 Leaving Kyber Lessons 20:29 Business Start-ups 24:34 Decentralized Exchange Realization 26:34 Knowing When to Give Up 29:29 Dvin Labs Partnership 30:19 Business Mindset Realization 37:36 Mindset VS Resources 38:48 Surrounded By Success 41:08 Managing Family Finance & Relationships 45:23 What is Pendle? 46:43 Trading Interest Rates 49:06 Building Without Precedence 49:46 Anchor Protocol 50:46 Failures & Ventures Within Crypto 53:55 Failure is Necessary 57:20 Launching Pendle V2 1:00:24 5 Months Ago VS Now 1:02:30 $7 Billion in TVL 1:04:27 Understanding Pendle Token System 1:10:07 Servicing the ‘Big Players’ 1:11:47 Potential of Pendle 1:14:42 Ethena 1:17:08 Monad 1:20:22 The Real Product Is the Community 1:21:37 EtherFi 1:22:37 Business Based on Strengths 1:25:26 Culinary Business in Peru & Japan 1:31:32 Predictions for the Next 12 Months