Land of the Giants

Tinder Changed the Game

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Jan 11, 2023
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ANECDOTE

Alison Davis's Early Tinder Experience

  • Alison Davis downloaded Tinder in 2012 when struggling to meet people in grad school.
  • Tinder offered her a vast catalog of potential dates at her fingertips, sparking hope she could find a partner.
INSIGHT

Mobile-Only and Location Shift

  • Tinder was mobile-only, a shift from desktop dating sites, making dating accessible everywhere.
  • It leveraged location to connect users with potential matches nearby instantly.
INSIGHT

Swipe as Game Controller

  • Tinder gamified dating with the iconic swipe right or left to approve or reject.
  • The swipe created a fast, simplified, and game-like interaction that reduced the fear of rejection.
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