E288: Getting a High-Touch Business Back on the Growth Train

When you’ve achieved success as an online entrepreneur, it can be tempting to sit back and take your foot off the pedal. 

In an industry as dynamic as ecommerce, that isn’t really an option. You need to constantly think of ways for your brand to grow and evolve.

But what to do when you slip up and lose that top 1 first-page ranking on Google? 

My friend JP is facing the conundrum of getting a high-touch business out of coasting mode and back into full-on growth mode. He owns and runs Pro Teeth Guard, a 7-figure business that creates custom-fitted professional-quality dental mouth guards for people who have bruxism (teeth grinding).

Before going into actual problem-solving mode, here’s how JP started with the business (3:58) and how those mouth guards are actually made (5:28).

He also shed light on what led to the business’s downward curve (9:09) and what his goal is for the business moving forward (11:51).

In this episode, we identify key areas he can explore and work on to achieve the goals he has for Pro Teeth Guard.

• Diversifying into Amazon (13:41)
• Working on that SEO (17:58)
• Getting a brand expert onboard (24:12)
• Leveraging longevity through email (26:13)
• Increasing average order value (34:02)
• Retargeting Facebook ads (37:23)

 

Other Resources Mentioned:

E159: 3 Key Email Marketing Sequences for Your Ecommerce Business

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Thanks for listening to this episode of the EcomCrew Podcast. I hope you’ve gleaned insights that you could implement on your own business. 

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Till next time, happy selling!